VELD TYPE · Brand Kit 2.0

Three free typefaces, each with one job. All three are on Google Fonts under the SIL Open Font
License: free to use for anything, including commercial work, and free to share.

  Instrument Serif   Headlines. Italic for one emphasised phrase per headline, in orange.
  Instrument Sans    Body copy, buttons, interfaces, captions. The wordmark is drawn from Instrument Sans Bold.
  JetBrains Mono     Every number, rand value, date, reference and small uppercase label.

INSTALL
  Mac: double-click each file in Install_on_computer_TTF and choose Install.
  Windows: right-click the files and choose Install for all users.
  Google Docs and Slides: Fonts > More fonts, search each name, tick it.
  Websites: use Web_WOFF2 or load them from fonts.google.com.
  These files cover English and most Western European characters. For the full families
  (Afrikaans diacritics, other scripts), download them free from fonts.google.com.

WHEN THE BRAND FONTS AREN'T AVAILABLE
  Use fonts every Mac and PC has: Georgia for headlines, Arial for text, Consolas for numbers.
  PowerPoint decks always use these, so they look right on any computer.

SCALE (screen, as on veld.io; desktop / mobile in px)
  Display       Instrument Serif 104 / 42, line 0.98, -2.5% letter spacing
  Heading 2     Instrument Serif 60 / 38, line 1.04, -2%
  Pull quote    Instrument Serif 44 / 28, line 1.15
  Heading 3     Instrument Serif 28 / 24, line 1.12
  Big number    Instrument Serif 72 / 46 in orange, line 0.9
  Lede          Instrument Sans 20 / 17, line 1.6
  Body          Instrument Sans 17, line 1.6
  Button        Instrument Sans Medium 15 / 14
  Label         JetBrains Mono 12, uppercase, +8% letter spacing

SCALE (A4 documents)
  Title 30-40 pt serif · Section 20 pt serif · Sub-head 11 pt sans semibold
  Body 10 pt on 15.5 pt · Labels 6.6-7.6 pt mono uppercase · Numbers in tables 9 pt mono
