Boilerplate · one sentence
Veld builds your data warehouse, connects it securely to the AI tools you already use, and keeps it running, so every answer, report and alert comes from numbers you can trust.
Brand and media kit · Version 2.0
The Veld brand, ready to use.
Logos, colours, typefaces and the words we use, with every file ready to download. Writing about Veld, or putting our logo next to yours? Start here.
The Veld logo
01 · About
About Veld
Talk to your business. Get the true number in seconds. It's the line we use most, and what every part of Veld is built to do.
- Name
- VeldLegal name Veld Data (Pty) Ltd
- Product
- Veld MCPYour business data, securely connected to the AI tools your team already uses
- Founders
- Philip von ZieglerCo-founder and CEO
- Luke SilverCo-founder and CTO
- Based in
- Cape Town and DurbanSouth Africa
- Press and partnerships
- hello@veld.io
- Website
- veld.io
Boilerplate · paragraph
Veld is a data engineering company based in Cape Town and Durban. It builds each client's data warehouse, agrees one tested definition for every number the business runs on, and connects it securely to the AI tools the team already uses through Veld MCP. Veld then keeps it running as a managed service, so owners and their teams get the true number in seconds, and build reports, dashboards and alerts on figures they can trust.
02 · Logo
Three bars and a word
The mark is three horizon bars, each narrower than the one above: everything a business records, settling to one clear point. The orange top bar is the true number. Please use these files as they are; never retype the wordmark or redraw the bars.
One-colour versions · for single-colour print, stamps and orange backgrounds
HorizontalBlack SVGWhite SVGBlack PNGWhite PNG StackedBlack SVGWhite SVG WordmarkBlack SVGWhite SVGBlack PNG MarkBlack SVGWhite SVG
Print-ready PDF and EPS files, extra PNG sizes and logos with clear space built in are in the media kit.
Clear space and size
Leave clear space equal to the height of the mark (x) on every side. Nothing else, not text, other logos or the edge of the page, comes inside it.
| Smallest size | Screen | |
|---|---|---|
| Horizontal | 25 mm wide | 100 px wide |
| Stacked and wordmark | 16 mm wide | 64 px wide |
| Mark alone | 5 mm wide | 16 px wide |
Please don't
Next to a partner's logo, match the visual height of our mark to theirs and keep the clear space. Only the top bar is ever orange.
03 · Colour
White, ink and one orange
Most of every page is white and ink. Orange marks the one thing that matters: the top bar, the number someone asked for, the phrase to remember. Tap a hex value to copy it.
Orange
- HEX
- RGB
- 228 85 44
- CMYK
- 0 78 90 6
The top bar, big numbers, one phrase per headline.
Orange deep
- HEX
- RGB
- 198 67 24
- CMYK
- 0 84 99 20
Orange for small text and links.
Ink
- HEX
- RGB
- 17 17 16
- CMYK
- 0 0 0 100
Type, the lower bars, dark grounds.
White
- HEX
- RGB
- 255 255 255
- CMYK
- 0 0 0 0
The main ground.
Paper
- HEX
- RGB
- 250 250 248
- CMYK
- 0 0 1 2
Panels, slides and documents.
Slate
- HEX
- RGB
- 107 107 103
- CMYK
- 0 0 4 58
Secondary text and labels.
In proportion
A typical page: white 55 · paper 16 · ink 21 · slate 4 · orange 4
Charts and data
Charts use eight series colours in this order, led by Veld orange. Neighbouring colours were checked for colour blindness.
- 1 Orange
- 2 Blue
- 3 Teal
- 4 Violet
- 5 Green
- 6 Sky
- 7 Amber
- 8 Pink
CMYK values for the two oranges are converted for coated paper (FOGRA39). There is no Pantone reference: for a spot colour, ask your printer to match #E4552C on a proof. Colour files: CSSASEJSONTXT
04 · Type
Three typefaces, three jobs
All three are free under the SIL Open Font License, on Google Fonts and in the media kit.
Talk to your business. Get the true number in seconds.
Instrument Sans
Text, buttons and interfaces. The wordmark is drawn from Instrument Sans Bold.
Google FontsWe build your data warehouse and connect it securely to the AI tools you already use. Then we keep it running.
Regular · Medium · SemiBold · Bold
R 1,234,567.89
26 OCTOBER 2026
Can't install fonts? Georgia, Arial and Consolas are close enough for documents and slides.
05 · Graphics
Three devices, all built from Veld
No stock photography and no illustration. Every background, cover and texture comes from one of these, and all three are in the media kit.
Hero
Flow
The systems a business already runs, orange lines into one Veld MCP hub, and out to where the team works. For covers, title slides and share images.
Texture
Grid
The 40-pixel engineering grid from veld.io, on paper or ink. Quiet enough to sit behind text and faces.
Big moments
Horizon
The three bars at architectural scale, cropped by the frame. The orange bar stays full strength; the two below drop back.
06 · Imagery
Real work, never stock
If you're illustrating a story about Veld, these keep it looking like us.
Please use
- Real product screens, and real client numbers only with the client's permission.
- Photos of the actual team, in natural light, unfiltered.
- The three graphic devices above.
Please avoid
- Stock photos of handshakes, servers or glowing brains.
- AI-generated imagery, clip art and emoji.
- Gradients, glows and other effects on the logo or colours.
07 · Words
Writing about Veld
A few conventions that keep every mention consistent.
| Our name | VeldA capital V, then lower case. The capitals in the logo belong to the wordmark only, so please don't write VELD. |
|---|---|
| Legal name | Veld Data (Pty) LtdFor contracts and formal listings. |
| Our product | Veld MCPWritten in words. It has no logo of its own. |
| Our line | Talk to your business. Get the true number in seconds. |
| What we do | We build each client's data warehouse, connect it securely to the AI tools their team already uses, and keep it running.Please don't describe us as an AI consultancy, or use "AI-powered" or "chat with your data". |
| Spelling | South African and UK EnglishColour, organise, centre. |
| Website | veld.io |
08 · Downloads
Every file, in one place
The media kit has everything. The logo files are also above, one by one.
- Media kitEverything on this page in one file: logos (SVG, PNG, PDF, EPS), icons, colour files, fonts, profile pictures, graphic devices, share image, logo animation and both guides.
- Brand guidelinesThe full rules in 21 pages: logo, colour, type, graphic devices, how we write and where it all applies.
- Quick referenceThe logo, colours, type and how to write about us, on two pages.
- Colour filesFor websites (CSS), Figma and code (JSON), Adobe (ASE) and everyone else (TXT).
- Profile picturesSquare tiles, 1080 px. Ink is the default. The orange tile is for feeds where it must stand out, and the one place the top bar turns white.
- Share imageA 1200 x 630 link-preview image for articles and posts about Veld.
- Logo animationA 3-second logo sting and a 5-second end card, 1920 x 1080.
09 · Contact
Need something that isn't here?
Press, partnerships and brand questions: email us and we'll help.